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We believe simple systems
change lives

Travb was born from a simple frustration: habit apps had become too complex, too gamified, too distracting. We built the antidote — minimal, clear, and genuinely effective.

Self care and growth

Our Mission

Remove the complexity.
Keep the results.

The habit-tracking industry got obsessed with streaks, badges, notifications, and gamification. But research tells a different story: the simpler the system, the more likely people are to stick with it.

Travb strips habit tracking back to its essence. A clean grid. A daily check. A weekly review. These three elements, done consistently, are enough to transform any aspect of your life.

"We didn't set out to build an app. We set out to solve the real problem: why do people start great habits and stop? The answer was always complexity, not motivation."

— Kenji Watanabe, Founder of Travb

What We Stand For

Our core values

✂️

Radical Simplicity

Every feature, template, and recommendation goes through one test: does this make habit-building easier or harder? If harder, it doesn't belong.

🔬

Science-Grounded

Our methods are rooted in behavioral science, psychology research, and proven systems from experts like James Clear, BJ Fogg, and Charles Duhigg.

🆓

Always Free to Start

Every template and method on Travb is free. We believe access to tools for self-improvement shouldn't be locked behind a paywall.

🌍

Built for Everyone

From Tokyo to Berlin to Lagos — habit building is universal. Our materials are designed to work across cultures, lifestyles, and backgrounds.

📊

Progress Over Perfection

We celebrate 80% consistency over 0% perfectionism. Missing a day is human. The important thing is what you do the next day.

🌱

Long-Term Thinking

We're not interested in quick fixes or 30-day challenges. We design for permanent behavioral change that compounds over months and years.

Our Story

How Travb came to life

2022

The frustration

Kenji, a product designer in Tokyo, builds his third habit app in one year. All three fail. The problem isn't willpower — it's that the apps make everything too complicated.

2023

Back to basics

Kenji prints a plain grid on paper. 5 habits, 30 days. No app, no notifications. After 30 days, he's built three habits that stuck. He shares the template with 20 friends.

2024

The launch

Travb launches with 8 free templates and a single blog post. 50,000 downloads in the first month. The response confirms: simplicity was the missing piece all along.

2025

Growing the library

The team expands to 7 people. Methods library, video guides, and a community forum launch. 200,000+ active users in 40 countries.

2026

Today

Travb serves over 500,000 habit builders worldwide. Our mission remains unchanged: make habit building as simple and accessible as possible for everyone.

500K+Active habit builders
40+Countries represented
2M+Templates downloaded
66Average habit-forming days

The Team

The people behind Travb

K

Kenji Watanabe

Founder & CEO

Product designer turned habit researcher. Obsessed with behavioral science and clean design.

A

Aisha Tanaka

Head of Content

Former psychology researcher. Translates habit science into practical, readable guidance.

L

Lucas Ferreira

Lead Designer

Minimalist designer from São Paulo. Every pixel on Travb has his fingerprints on it.

N

Nina Köhler

Community Lead

Habit coach and community builder. Connects thousands of trackers to share progress and support.

Join Us

Start your habit journey with Travb

Whether you're building your first habit or your fiftieth, we have the templates, methods, and community to support you. Everything is free. No sign-up needed.

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Habit achievement and success